This brief required me to design a cover for the non-fictional book “Freakonomics”, a book that intends to explore everything we do, and the things that affect us daily. It is about using bits of information about the world around us to get to the heart of what’s really happening under the surface of everyday life. I was asked to create a fresh, original and contemporary design, that reflects the theme of the book.
I intended to create an image, for this book cover design, metaphorical of the investigation that the authors persue, of life and the world around us. I disected a plant, and photographed its entire form, down to the roots. I chose to use Courier typeface, to give the design a diagram-like feel.
